THE MISSION

Building the infrastructure behind modern Retail Media

IRIOS is a technology company focused on one clear mission:

Empowering retailers to own, operate and scale their Retail Media business.

We build Retail Media infrastructure that gives retailers full control over their inventory, data and advertiser relationships — without relying on external networks or closed ecosystems.

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Our vision

Retail media is becoming one of the most powerful growth drivers for retailers.

Irios Retail Media

Yet many solutions force a trade-off between speed and control. Our vision is to make retail media a first-class, retailer-owned capability — built on transparency, first-party data, and technology designed for long-term value creation.

IRIOS develops a white-label Retail Media platform that allows retailers and e-commerce companies to:

  • ​​Enable retailers to build and operate their own Retail Media Network with full control over branding, inventory, and advertiser relationships. IRIOS provides the infrastructure to launch quickly while maintaining complete ownership.

    Turn retail media into a core business capability, not a dependency.

  • Activate every touchpoint of the shopping experience — from search and category pages to product detail and post-purchase — with high-performing, native ad formats designed for commerce.

    Maximize revenue by monetizing beyond standard placements.

  • Leverage your customer data to build rich audience segments and power precise targeting, while ensuring full compliance with privacy regulations and maintaining data ownership.

    Unlock the value of your data without sharing it with third parties.

  • Go beyond clicks and impressions with attribution models built for retail. Track performance at product and brand level, including ROAS, ACOS, and conversion metrics.

    Drive better decisions with transparent, commerce-driven insights.

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  • How we think about Retail Media

    We believe Retail Media should be:
    • Owned by retailers
      Not intermediated or abstracted by third-party platforms.
    • Built for commerce
      Measured in products, sales and revenue — not just impressions.
    • Flexible by design
      Able to evolve with different business models and maturity levels.
    • Transparent and trustworthy
      For retailers, advertisers and internal teams alike.

    These principles guide how we design, build and evolve IRIOS.

  • Who we work with

    IRIOS is built for:
    • Retailers and e-commerce companies launching Retail Media.
    • Organizations scaling existing RMN operations.
    • Teams seeking long-term control over data and monetization.
    • Businesses that want infrastructure, not vendor lock-in.

    Our platform supports both managed-service and self-service models, adapting to different organizational structures and go-to-market strategies.

  • Our approach

    We work closely with our partners to ensure IRIOS fits seamlessly into existing ecosystems.
    • API-first architecture.
    • Modular, scalable platform design.
    • Integration-friendly by default.
    • Enterprise-grade reliability and governance.

    We prioritize long-term partnerships, not one-off deployments.

Our history

IRIOS is built on decades of digital technology experience from one of the industry’s most innovative digital groups — Kimia Group.

inspiring retailers
innovating online stores

For more than 20 years, Kimia Group has been developing ready-to-use technology, programmatic advertising solutions, data science capabilities and performance optimization services that drive measurable results for brands and publishers across the global digital ecosystem.  

This heritage of technology excellence and programmatic advertising expertise is the foundation of IRIOS. The same engineering practices, data science teams and insights that powered Kimia Group’s solutions have been integrated, refined and re-imagined to create a transformational Retail Media platform. 

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Today, IRIOS brings that legacy to retailers and e-commerce companies, giving them a best-in-class platform to own and grow their Retail Media business.

Our team

A team combining ad tech, data, and commerce expertise

We are a multidisciplinary team of engineers, product specialists, and industry experts with deep experience in programmatic advertising, retail media, and scalable SaaS platforms.

Our mission is to build technology that empowers retailers to take control of their media business — combining innovation, performance, and a strong focus on long-term value creation.

  • Adrian Verge

    Adrian Verge

    CEO & Co-founder

  • Abraham Cabanillas

    Abraham Cabanillas

    CTO & Co-founder

  • Paula Gonzalez

    Paula González

    Product owner

  • Hamza Alabrash

    Hamza Alabrash

    VP Sales

  • Ignacio Tripero

    Nacho Tripero

    CFO

  • Israel Adsuar

    Israel Adsuar

    Head of UX

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Ready to launch your own Retail Media Network?

Turn your shopppers into revenue and your store into a powerful advertising channel. With over a decade of experience in programmatic AdTech, Irios Media provides everything you need to own, operate, and scale your Retail Media strategy — with full control, transparency, and cutting-edge technology.

We empower ecommerce and retailers to unlock new growth, attract advertisers, and deliver relevant experiences to their customers — all within a white-label platform built for performance.

Let’s build the future of retail media together.