IRIOS - Inspiring Retailers, Innovating Online Stores

Technology, expertise and people focused on Commerce Media

A SPECIALIZED AD TECH COMPANY

IRIOS Media is an AdTech company specialized in building technology for the Commerce Media ecosystem.

Empowering retailers to own, operate and scale their Retail Media business.

We bring together software engineering, programmatic advertising, data and product expertise to develop solutions for retailers, marketplaces and e-commerce businesses entering or evolving in Retail Media. Beyond the technology itself, we work closely with our clients across implementation and ongoing development, combining a dedicated product with the experience of a team that has spent years building and operating advertising technology.

Our vision

Retail media is becoming one of the most powerful growth drivers for retailers.

Yet many solutions force a trade-off between speed and control. Our vision is to make retail media a first-class, retailer-owned capability — built on transparency, first-party data, and technology designed for long-term value creation.

How we think about Retail Media
We believe Retail Media should be:
- Owned by retailers
  Not intermediated or abstracted by third-party platforms.
- Built for commerce
  Measured in products, sales and revenue — not just impressions.
- Flexible by design
  Able to evolve with different business models and maturity levels.
- Transparent and trustworthy
  For retailers, advertisers and internal teams alike.
These principles guide how we design, build and evolve IRIOS.
Who we work with
IRIOS is built for:
- Retailers and e-commerce companies launching Retail Media.
- Organizations scaling existing RMN operations.
- Teams seeking long-term control over data and monetization.
- Businesses that want infrastructure, not vendor lock-in.
Our platform supports both managed-service and self-service models, adapting to different organizational structures and go-to-market strategies.
Our approach
We work closely with our partners to ensure IRIOS fits seamlessly into existing ecosystems.
- API-first architecture.
- Modular, scalable platform design.
- Integration-friendly by default.
- Enterprise-grade reliability and governance.
We prioritize long-term partnerships, not one-off deployments.

Learn more about Our Platform Read our full Documentation

Our history

IRIOS is built on decades of digital technology experience from one of the industry’s most innovative digital groups — Kimia Group.

For more than 20 years, Kimia Group has been developing ready-to-use technology, programmatic advertising solutions, data science capabilities and performance optimization services that drive measurable results for brands and publishers across the global digital ecosystem.

This heritage of technology excellence and programmatic advertising expertise is the foundation of IRIOS. The same engineering practices, data science teams and insights that powered Kimia Group’s solutions have been integrated, refined and re-imagined to create a transformational Retail Media platform.

Today, IRIOS brings that legacy to retailers and e-commerce companies, giving them a best-in-class platform to own and grow their Retail Media business.

Our team

A team combining ad tech, data, and commerce expertise

We are a multidisciplinary team of engineers, product specialists, and industry experts with deep experience in programmatic advertising, retail media, and scalable SaaS platforms.

Our mission is to build technology that empowers retailers to take control of their media business — combining innovation, performance, and a strong focus on long-term value creation.