CONNECT INVENTORY, DATA, DEMAND AND MEASUREMENT
IRIOS provides a modular environment for managing Retail Media across on-site, off-site and in-store channels, connecting advertising inventory with first-party audiences and transactional data.
From direct and self-service campaigns to programmatic demand, the platform centralizes ad serving, audience activation, monetization, attribution and reporting within a single infrastructure.
Own your media, your data, and your monetization
IRIOS gives retailers flexibility to define how inventory is commercialized across different advertisers and use cases. Open Auction demand can coexist with negotiated deals, allowing each placement to support different pricing, access and delivery models from the same platform.
Curated competition
Give selected advertisers preferential access to specific inventory, with multiple buyers competing above a defined floor price.
Committed volume at a fixed CPM
Reserve an agreed number of impressions for a specific advertiser, with configurable pacing across the deal period.
Exclusive inventory at a fixed CPM
Allocate inventory to a single advertiser for a defined period under a fixed CPM agreement.
Fixed-price inventory agreements
Commercialize inventory for a defined period at an agreed total price rather than an impression-based CPM.
Power every stage of your Retail Media strategy from a single platform
Explore the core capabilities available across IRIOS — covering inventory configuration, sponsored products, audience activation, campaign management, targeting, attribution and reporting.
Premium inventory monetization without disrupting user experience.
High-performing retail media programs advertisers trust.
Higher relevance, better performance, stronger advertiser demand.
Flexibility for internal teams and advertisers at every maturity stage.
Transparent measurement aligned with business outcomes.
IRIOS adapts to different Retail Media models and organizational needs
Whether launching your first Retail Media placements or scaling a mature RMN, IRIOS provides the infrastructure to grow sustainably.
Run your Retail Media Network fully in-house with self-service capabilities, or rely on a managed-service approach to accelerate execution. IRIOS adapts to your team structure, enabling seamless collaboration between internal teams, partners, and advertisers.
Whether you manage one eCommerce or a network of stores across markets, IRIOS enables centralized control with local flexibility—adapting inventory, campaigns, and monetization strategies to each business unit.
Whether you manage one eCommerce or a network of stores across markets, IRIOS enables centralized control with local flexibility—adapting inventory, campaigns, and monetization strategies to each business unit.
Built with an API-first approach, IRIOS connects easily with eCommerce platforms, CRMs, CDPs, analytics tools, and external partners—ensuring fast implementation and full interoperability without disrupting your operations.
IRIOS’ modular architecture allows you to activate capabilities progressively—from ad serving and audience activation to advanced monetization and data solutions—adapting to your maturity and roadmap
