THE SOLUTION

The Retail Media infrastructure built for retailers

IRIOS is a white-label Retail Media platform that enables retailers and e-commerce companies to build, operate and scale their own Retail Media Network — fully under their brand, powered by first-party data, and directly connected to commerce performance.

From inventory and campaign management to attribution and reporting, IRIOS provides all the core capabilities required to monetize on-site traffic and advertiser demand from a single, centralized platform.

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Built for retail media from the ground up

Own your media, your data, and your monetization.

IRIOS is not a generic ad server. It is purpose-built for commerce environments, where media performance is measured in sales, products and revenue.


With IRIOS, retailers can:

  • Launch their own Retail Media Network without external dependencies

  • Monetize premium on/off-site and in-store placements across the shopping journey

  • Activate first-party data safely and transparently

  • Measure impact with retail-native attribution and KPIs

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One platform. Multiple use cases.

Power every stage of your Retail Media strategy from a single platform

From inventory management and audience activation to campaign execution and programmatic monetization, IRIOS enables retailers to operate multiple use cases seamlessly—within one unified and fully controlled ecosystem.

  • Inventory & placement management

    Define and control all advertising inventory across your digital properties using retailer-defined placements and formats.
    • Semantic placement structure aligned with your site
    • Support for display, video, push, native and sponsored products
    • Client-side or server-to-server delivery
    • Full control over pricing, restrictions and availability

    Premium inventory monetization without disrupting user experience.

  • Sponsored products & commerce integration

    Connect media investment directly to products, categories and brands.
    • Product-level campaigns tied to real SKUs
    • Native rendering using catalog data
    • Product and brand-level attribution
    • Commerce-driven performance reporting

    High-performing retail media programs advertisers trust.

  • First-party audience activation

    Turn customer data into monetizable, privacy-safe audiences.
    • Audience creation based on retailer data
    • Full advertiser access control
    • Inclusion and exclusion targeting
    • Audience-level insights in reporting

    Higher relevance, better performance, stronger advertiser demand.

  • Campaign management & targeting

    Support both branding and performance strategies within a single workflow.
    • Multiple campaign formats
    • Contextual, audience and device targeting
    • Day-parting and pacing controls
    • Managed or self-service operation

    Flexibility for internal teams and advertisers at every maturity stage.

  • Retail-native attribution & reporting

    Measure what matters in commerce.
    • Post-click and view-through attribution
    • Configurable attribution windows
    • Sales, revenue, ROAS and ACOS metric
    • Retailer and advertiser reporting views

    Transparent measurement aligned with business outcomes.

Designed to scale with your business

IRIOS adapts to different Retail Media models and organizational needs

Whether launching your first Retail Media placements or scaling a mature RMN, IRIOS provides the infrastructure to grow sustainably.

  • Run your Retail Media Network fully in-house with self-service capabilities, or rely on a managed-service approach to accelerate execution. IRIOS adapts to your team structure, enabling seamless collaboration between internal teams, partners, and advertisers.

    Choose the operating model that fits your organization.

  • Whether you manage one eCommerce or a network of stores across markets, IRIOS enables centralized control with local flexibility—adapting inventory, campaigns, and monetization strategies to each business unit.

    Scale globally while maintaining local control.

  • Whether you manage one eCommerce or a network of stores across markets, IRIOS enables centralized control with local flexibility—adapting inventory, campaigns, and monetization strategies to each business unit.

    Scale globally while maintaining local control

  • Built with an API-first approach, IRIOS connects easily with eCommerce platforms, CRMs, CDPs, analytics tools, and external partners—ensuring fast implementation and full interoperability without disrupting your operations.

    Designed to fit into your ecosystem, not replace it.

  • IRIOS’ modular architecture allows you to activate capabilities progressively—from ad serving and audience activation to advanced monetization and data solutions—adapting to your maturity and roadmap

    Start with what you need and expand as you grow.

 
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Ready to launch your own Retail Media Network?

Turn your shopppers into revenue and your store into a powerful advertising channel. With over a decade of experience in programmatic AdTech, Irios Media provides everything you need to own, operate, and scale your Retail Media strategy — with full control, transparency, and cutting-edge technology.

We empower ecommerce and retailers to unlock new growth, attract advertisers, and deliver relevant experiences to their customers — all within a white-label platform built for performance.

Let’s build the future of retail media together.